A mix of video and dynamic retargeting is key to higher conversions
Video is superior toimage and text ads
Video conveys huge amounts of information in a short time and it is more engaging to the senses. That is why it can communicate more information by showing and telling at the same time.
Want more sales?Use dynamic retargeting
With dynamic retargeting, you can show tailored ads that promote recently viewed products to people that visited your site. These people can be significantly easier to convert into paying or recurring customers.
Consumers are 27 times more likely to click on online video ads than standard banners.
KISSmetrics found that a call-to-action in a video produces380% more clicks than a regular sidebar call-to-action.
64% of people are more likely to purchaseafter watching a product video
Viewers remember 95% of a message if they watch itin a video compared to 10% when reading it in a text.
Dynamic video retargeting can improve CTR by 74%,and ROI by 49% when using video
The click-through rate (CTR) of a retargeted ad is 10 timeshigher than the CTR of a typical display ad.
Website visitors who are retargeted with display ads aremore likely to convert by 70%
Retargeting can boostad response up to 400%.